Thursday, December 26, 2019

Where Is Christopher Columbus Buried

Christopher Columbus (1451-1506) was a Genoese navigator and explorer, best remembered for his 1492 voyage which discovered the western hemisphere for Europe. Although he died in Spain, his remains were sent back to Hispaniola, and from there, things get a little murky. Two cities, Seville (Spain) and Santo Domingo (Dominican Republic) claim that they have the remains of the great explorer. A Legendary Explorer Christopher Columbus is a controversial figure. Some revere him for boldly sailing west from Europe at a time when to do so was considered certain death, finding continents never dreamed of by Europes most ancient civilizations. Others see him as a cruel, ruthless man who brought disease, slavery, and exploitation to the pristine New World. Love him or hate him, there is no doubt that Columbus changed his world. Death of Christopher Columbus After his disastrous fourth voyage to the New World, an aged and infirm Columbus returned to Spain in 1504. He died in Valladolid in May of 1506, and he was at first buried there. But Columbus was, then as now, a powerful figure, and the question soon arose as to what to do with his remains. He had expressed a desire to be buried in the New World, but in 1506 there were no buildings there impressive enough to house such lofty remains. In 1509, his remains were moved to the convent at La Cartuja, an island in a river near Seville. A Well-Traveled Corpse Christopher Columbus traveled more after death than many people do in life! In 1537, his bones and those of his son Diego were sent from Spain to Santo Domingo to lie in the cathedral there. As time went on, Santo Domingo became less important to the Spanish Empire and in 1795 Spain ceded all of Hispaniola, including Santo Domingo, to France as part of a peace treaty. Columbus remains were judged too important to fall into French hands, so they were sent to Havana. But in 1898, Spain went to war with the United States, and the remains were sent back to Spain lest they fall to the Americans. Thus ended Columbus fifth round-trip journey to the New World†¦or so it seemed. An Interesting Find In 1877, workers in the Santo Domingo cathedral found a heavy leaden box inscribed with the words â€Å"Illustrious and distinguished male, don Cristobal Colon.† Inside was a set of human remains and everyone assumed they belonged to the legendary explorer. Columbus was returned to his resting place and the Dominicans have claimed ever since that the Spanish hauled the wrong set of bones out of the cathedral in 1795. Meanwhile, the remains sent back to Spain via Cuba were interred in an imposing tomb in the Cathedral in Seville. But which city had the real Columbus? The Argument for the Dominican Republic The man whose remains are in the box in the Dominican Republic shows signs of advanced arthritis, an ailment from which the elderly Columbus was known to have suffered. There is, of course, the inscription on the box, which no one suspects is false. It was Columbus’ wish to be buried in the New World and he founded Santo Domingo; it’s not unreasonable to think that some Dominican passed off some other bones as those of Columbus in 1795. The Argument for Spain The Spanish have two solid arguments. First of all, the DNA contained in the bones in Seville is an extremely close match to that of Columbus’ son Diego, who is also buried there. The experts who did the DNA testing believe the remains are those of Christopher Columbus. The Dominican Republic has refused to authorize a DNA test of their remains. The other strong Spanish argument is the well-documented travels of the remains in question. Had the lead box not been discovered in 1877, there would be no controversy. What’s at Stake At first glance, the whole debate may seem trivial. Columbus has been dead for 500 years, so who cares? The reality is more complicated, and there is more at stake than meets the eye. In spite of the fact that Columbus has lately fallen from grace with the political correctness crowd, he remains a powerful figure; he was once considered for sainthood. Although he has what we could call â€Å"baggage,† both cities want to claim him as their own. The tourism factor alone is huge; many tourists would like to take their picture in front of Christopher Columbus’ tomb. This is probably why the Dominican Republic has refused all DNA tests; there is too much to lose and nothing to gain for a small nation that depends heavily on tourism. So, Where Is Columbus Buried? Each city believes they have the real Columbus, and each has built an impressive monument to house his remains. In Spain, his remains are carried for eternity in a sarcophagus by massive statues. In the Dominican Republic, his remains are securely stored inside a towering monument/lighthouse built for that purpose. The Dominicans refuse to acknowledge the DNA test done on the Spanish bones and refuse to allow one to be done on theirs. Until they do, it will be impossible to know for sure. Some people think that Columbus is in both places. By 1795, his remains would have been nothing but powder and bones and it would have been easy to send half of him to Cuba and hide the other half in the Santo Domingo Cathedral. Perhaps that would be the most fitting end for the man who brought the New World back to the old. Sources Herring, Hubert. A History of Latin America From the Beginnings to the Present. New York: Alfred A. Knopf, 1962.Thomas, Hugh. Rivers of Gold: The Rise of the Spanish Empire, from Columbus to Magellan. Hardcover, 1st edition, Random House, June 1, 2004.

Wednesday, December 18, 2019

An Illustration of Monastic Life in the 14th Century...

Jean-Jacques Annaud, The Name of the Rose historical fiction murder mystery illustrates monastic life in the 14th century. This medieval film takes place in a remote Benedictine abbey in Northern Italy. Annaud is historically successful in recounting monastic life during the Middle Ages. The enriching backdrop of this film presents the culture of monastic life. The setting is beautifully examined and replicated to show the distinct and complicated architecture of the times. The characterization of the monks is distinct in their appearance common to medieval times. As well, through the plot and dialogue, the implication of religious, social and political aspects of monastic life is delivered. The combination of these three details†¦show more content†¦The buildings had barrel vaults columns and windows and doors with rounded arches. The buildings were solid and heavy with small windows which made the insides very dimly lit. This lack of light is apparent in the film as a way to describe the general mindset and lifestyle of monastic life in the Middle Ages. Romanesque architecture is known for its large internal spaces. Annaud uses these Middle Age details in his construction of the set. As Professor Russell describes in the Medieval Culture lecture the different rooms of the monastery contained the cloister which connected the dormitory, refectory, scriptorium, kitchen, cellar, and herbal garden. The small windows, arched doorways and the non-human void of expressivity capitals and sculptures were all true to the times. Annaud constructed this Romanesque church set built specifically to shoot majority of the film. The attention and detail that he put into making sure that the backdrop provided a true and accurate account for how religious architecture was in the Middle Ages furthered the success of the film. Characterization was immensely important in producing an accurate image of medieval life in The Name of the Rose. In a monastery, people would come from different regions to live. To show that diversity Annaud did an impressive job finding actors to play the distinctive role of each monk. Annaud claims that he specifically chose those actors for the representation of the realness that the emotional

Monday, December 9, 2019

Fate and Tragedy free essay sample

This paper examines the theme of fate throughout the works of Sophocles, Aristotle and Euripides. This paper tries to determine whether Greek tragedy supports or refutes the idea of fate through looking at the plays of Sophocles and Euripides, and the writings of Aristotle. The author examines how Aristotle is used to set up the question, and give an algorithm for finding the answer. By looking at Sophocles, it appears that fate is being fought, and by looking at Euripides, it looks like fate is upheld. From the paper: Throughout the course of time, many cultures have held the belief that events happen for a reason, and that peoples lives are predestined. This concept is a controversial one, and there is no good way to prove that fate is actually a force that acts upon people. Some argue that life is what people make of it, others contend that it is impossible that life is completely random and something out there is controlling the outcome of all that humans do. We will write a custom essay sample on Fate and Tragedy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When analyzing tragedy, it is difficult to determine whether or not fate plays a role.

Monday, December 2, 2019

The Entrance of Dougies Restaurant into Global Markets free essay sample

Formal business research about a kosher American restaurant and the feasibility of bringing it into the global market through bringing a franchise of it to Israel. As of now, Dougie?s Restaurant is having serious internal problems with customer satisfaction. There are plans of expansion of Dougie?s into the global market through the opening of a store in the heart of Jerusalem. This report identifies problems and areas which need improvement such as: training and communication skills between employees and customers. This may help lead to increased customer satisfaction and as a result solutions to this problem can be carried over to further stores. The feasibility of a Dougie?s Restaurant is also examined. The purpose of this report is to examine the feasibility of the success of a Dougies Restaurant in Israel based on the analysis of the existing stores in America. It was found that in out pre-existing stores in America, our employees job training plan lacks informational and communication skills that our employees need. We will write a custom essay sample on The Entrance of Dougies Restaurant into Global Markets or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Overall, customers felt employees were too unfamiliar with products, price, and were not able to solve problems. These problems caused a decrease in profits as well as customers. It also caused a lack of motivation among the employees. Inefficient job training and communication skills have lead to a decrease in clientele, productive labor, and profits. These problems will continue to exist in the store that will be opened in Israel if they are not fixed.

Wednesday, November 27, 2019

8 interview tips for your first nursing job

8 interview tips for your first nursing job You’ve worked so hard in nursing school and on your exams, and now here you finally are: ready to embark on your nursing career. Interviews are nerve wracking in any situation, but particularly early on your career for a job that really excites you. Here are 8 tips about what to emphasize, what to ask, and what not to forget to say.1. Pay attention.Take a few moments to absorb what you are seeing in the atmosphere around you. What sense can you get of the work culture? What dynamics can you see playing out? Pay attention also to the kinds of questions your interviewer asks. Distinguishing a vibe in the air or a common thread to the questioning can really help you tailor your answers.2. Look the part.Preparation isn’t just coming up with answers beforehand to anticipated questions. It also means presenting yourself professionally and neatly and having an extra resume on hand, plus a notebook and a pen for jotting notes down. Be sure to have two forms of ID in case the fa cility in question requires it. And, please,  leave your phone off and tucked away!3. Talk about what makes you special.The most important things to emphasize are the skills that make you uniquely suited for the open job. Everyone applying for these jobs will have the proper credentials. What do you have that they don’t? Talk about your special talents, the diversity of your life experiences, or how low maintenance you are.4. Ask questions.This is crucial. First of all, as in all interviews, you will be asked if you have any questions for the interviewer. Have a few ready- there’s nothing more uninspiring than a candidate with nothing to ask. You can ask about the fine print- questions about overtime and scheduling- or about the work culture. Ask what their ideal candidate looks like (this will help you show them how you’re it, or help them see you as a solid alternative to their ideal).5. Know the logistics.Make sure you know where you’re going, how to get there, how long it will take, and who you’ll be speaking with. This will take a lot of the stress out of the process so you can focus on performing well once you arrive.6. Take care of yourself.You’ll be no use if you show up exhausted, frazzled, nervous, or unprepared. Make sure to do your homework, get a good night’s sleep, eat well, and hydrate before the interview. Wear something that is comfortable, but that also makes you feel confident. Feel as polished and professional as possible and you’ll do great.7. Take your time.Acing an interview isn’t about rattling off rote answers to questions instantaneously. It has a lot more to do with considering what you are saying and making sure you’re representing yourself in your best light. Rather than thinking of it as an oral exam, think of it as more of a conversation. And don’t forget to breathe.8. Do your homework.Learn everything you can in advance about the employer you are inte rviewing with- their facilities, their staff, the management, their policies, etc. Consider your strengths and weaknesses as they pertain to this particular job and be prepared to discuss them intelligently.

Saturday, November 23, 2019

Should You Take AP English Literature or AP English Language

Should You Take AP English Literature or AP English Language SAT / ACT Prep Online Guides and Tips Are you considering taking an AP English class at some point during high school? You might have noticed that AP offers two English courses – AP English Literature and Composition and AP English Language and Composition. (Those titles are a mouthful, so we’ll just refer to them as AP Literature and AP Language in this post.) So what are some of the differences between the two classes? Is one class harder than the other? Should you take both or just choose one? In this guide, we'll explain the similarities and differences between the two courses to help you decide which option is best for you. AP Literature vs. AP Language Overview Some schools offer AP Literature and AP English Language as a sequence, with AP Language and Composition as a sophomore or junior course, and AP Literature as a junior or senior course. But some schools only offer the courses during senior year, and students have to choose between them. Or your school might not have strict requirements at all, and you might be wondering if you should take both, one, or none. First we will reveal which course is more difficult. Then we'll discuss the similarities between the two courses as well as the differences. Finally, we will ask you some guiding questions to help you decide between the two classes. Which Is Harder: AP Literature or AP Language? You’re probably wondering...out of the two AP English courses, which one is harder? Well, it turns out both AP Literature and AP Language are not super easy to pass, and quite difficult to get a 5 (the highest score) on. (For more on AP test scoring, see our post.) Both exams have low pass rates and very low 5 rates. AP Literature has a pass rate of about 52%, while AP Language's pass rate is about 55%. This makes them the making them the 7th and 10th lowest-passed AP exams in 2017(out of the 38 total exams). Their 5 rates are also low. AP Language has a 9.1% 5 rate. AP Literature has just a 6.8% 5 rate. To put that in context, on other AP exams, it’s typical for between 10% and 20% of students to earn a 5. There are a few factors that could explain why both AP English exams have low pass rates and low 5 rates. The first is the fact that they are both very popular exams. AP Language is the number one most popular AP exam – nearly 580,000 students took the test in 2017 alone! AP Literature is the third most-popular AP exam, withover400,000 exams taken in 2017. This means that both tests have a very wide pool of exam-takers, which suggests there might be more students who take the exam who are unprepared. However, the fact that their 5 rates are so low suggests that both exams are more difficult than average to do well on. Given that the difference in pass rates is so small between the two tests, it’s unlikely one AP English class is dramatically harder than the other. Which test is harder for you will depend on your strengths and weaknesses, as both AP English classes have different readings and goals. Instead, to figure out which exam is best for you, we'll compare the two classes and the content they cover. First, we will note how the classes are similar, and then we will explain what makes each AP English class unique. What’s the Same for AP Language and AP Literature? So what are the similarities between AP Literature and AP Language? We will compare both the AP tests and the classes. The Exam The exam format is very similar for both AP English classes. The first part of AP Literature has 55 multiple-choice questions, and the first part of AP Language has 52-55 multiple choice questions. On both tests section I is worth 45% of your total score. These questions mainly have you read passages and analyze them. The AP English Literature questions focus on literary devices, character, and theme while the AP English Language questions focus on rhetorical strategies and tone. However, both tests include comprehension questions and require you to be able to read complex passages quickly and understand them. The second part the exam is worth 55% and has three essay questions. This means that both exams also require very fast writing skills. You need to plan, outline, write, and edit three essays in two hours, or in about 40 minutes per essay. Both exams also require you to be able to very quickly read and analyze a text by writing an essay, since the essay questions often ask you to analyze a piece of writing. The only major difference in exam format is that the AP Language exam has a 15-minute reading period before the free-response section, while AP Literature does not. This is to give you time to prepare for the synthesis question, which is unique to the AP Language test. The synthesis question has you incorporate several different sources into a coherent argument. To sum up, the format of the two AP English exams is very similar. You can expect the AP exam for either class to be quite challenging. The Class Both AP English classes are English courses and thus will mainly consist of reading and writing assignments. In particular, both emphasize writing clear, analytical essays. This is very different than just summarizing a book or writing your own stories like you might have in done previous English classes. Since both classes are meant to teach the same skills as an introductory college English class, the emphasis is on analyzing and writing about texts, rather than just reading, summarizing, and creating your own work. However, even though the exam and class formats are quite similar, the subject matter they tackle is very different. Next we will explore which makes each AP English course unique. What Sets the Two Classes Apart? There are some key differences between AP Language and AP Literature. This means that one AP English class might be more useful for you than the other. In this section we'll explain five of the main differences between the two classes. Looking at examples of actual prompts for both classes can also help you get a sense of how they differ. For AP Language, you can readall of the recent past free-response topics here, and you canread all the recent past AP Literature free response questions here. Difference 1: AP Language Is Broader Than AP Literature The main difference between the two courses is thatAP Literature focuses mostly on analyzing literature and poetry, while AP Language has a much broader scope. APEnglishLanguage and Composition teaches you to deconstruct arguments and rhetorical strategies in mostly non-fiction works.Non-fiction is a broad term, and can include journalism, memoirs, essays, satire, comics, and even photography.In other words, you will read (and watch!) material that is likely much more far-reaching than your past English classes. For AP Lang, you will also do lots of writing, learning to maximize your argument and/or effectiveness across different forms, from persuasive essays to memoir writing. As an example, in my AP Language course,our writing assignments included persuasive essays, reports on current events, memoir writing, and keeping a nature journal,a la Henry David Thoreau inWalden. (If you don’t know who that is, you probably will after taking AP Language!) For AP Literature, the works you read will be much less broad. They will be primarily literature, although the class will also include some poetry. You'll primarily be reading novels and plays, and the texts you read will be less broad compared to what you read in AP Language. Difference 2: AP Literature Is More In-Depth Than AP Language APEnglishLiterature teaches you to read and analyze works of literature and poetry with different lenses - for example, characterization, tone, or description. In that sense,it has less breadth but more depth than AP Language. You will work to discover a work’s theme or intent via use of literary devices, as opposed to analyzing its argument or effectiveness. Your essays for AP Literature will be mainly analytical. For example, you will explain how a novel achieves a certain tone by closely analyzing quotations. In most cases, you won’t be arguing for a point or saying how good or bad something is. You will simply read literature closely and try to figure out what makes it tick. For AP Language, you typically won't be diving so deep into one source; you'll instead be making broader comparisons and arguments for a variety of texts. You won't be referring to specific quotes as often as you would in AP Lit because you're taking more of a high-level look at the texts. Difference 3: AP Language Is More Applicable for Other Subjects Than AP Literature The skills you learn in AP Language are broadly applicable to not only the humanities, but to the social sciences as well.If you’re interested in political science, sociology, or economics, the skills you learn in AP Language will be directly applicable to your college coursework. AP Language is also a good choice if you are interested in natural science or engineering, since learning to break down arguments and read non-fiction texts will likely be more helpful in your chosen field than analyzing poetry and literature. In any field, having strong writing skills is very helpful. The essays on the AP Language exam are designed to â€Å"test your skill in composition and require close reading, thoughtful rhetorical analysis, andpurposeful argumentation.† As we mentioned above,AP Language has a synthesis prompt that requires you to pull together several different sources and write a cohesive argumentative essay.The synthesis prompt is similar to the Document-Based Question you’ll find on AP history exams. For AP Literature, you'll gain writing skills useful in any field, but this class has a very specific humanities/fine arts focus.You'll be studying primarily fiction texts, including poetry and literature. You'll spend more time studying how literary pieces are composed and how literary devices are used. Even if you rarely read newspapers anymore, you might encounter them in AP Language! Difference 4: You'll Likely Do More Reading in AP Literature You'll have to do a fair amount of reading for both classes, but AP Literature is generally a more reading-intensive course. For AP Literature,you need to read several books just to prepare for the AP exam, so expect regular reading assignments.For example, my class read several novels, including very long ones likeCrime and Punishment, as well as plays, short stories, and poetry. We also had to read six full-length books the summer before the class even started. You'll also be doing reading for AP Language, but the readings will often be shorter, and many won't be full-length novels or plays. If you're worried about having enough time to complete the required reading, it's an important factor to consider when deciding between the two classes. Difference 5: The Final AP Literature Prompt Is Especially Difficult Many students find the final prompt on the AP Literature exam to be especially challenging. For the last prompt, the AP Literature test does not give you relevant quotes or summaries of the works you can write about. This means you have to be familiar with at least a few books and be able to write about them without having the books with you when you take the exam. As an example, here is the 2014 open response prompt: The prompt gives you a wide variety of books and plays that you could write about, but also allows you to analyze any work of â€Å"comparable literary merit.† (Twilight isn’t going to cut it.) But the prompt doesn’t give you any more info than the work’s title – you need to be able to supply the evidence from that particular work based on memory. Some students memorize important quotes and page numbers to be prepared for this question, but this isn't essential if you have a strong grasp of the plot, characters, tone, themes, motifs, and so on.Furthermore, to write these essays well, you need to know literary devices, like allegory and hyperbole, to name a couple, and be able to use them as evidence. In contrast, the AP Language exam provides most of the sources for you to analyze. Just one essay asks you to consider outside sources, but it doesn’t require specific books, and in fact allows you to draw from your own experience. Again, this shows that you'll have to do a lot more reading for AP Literature so that you have a wide pool of books you can potentially use for the final essay prompt. How Do You Decide Which AP English Class to Take? Both AP English classes have key similarities – like exam structure – and differences, like the type of reading you’ll do. So how will you pick which one to take? Consider each of the following factors before making your decision. What Are You Planning on Majoring In? As a general rule, AP Language has a broader focus and will be more directly applicable to your work in various college majors, while AP Literature is a great choice if you are interested in the arts or humanities. For example, if you know for sure you want to pursue engineering in college, then AP Language is probably the best choice. You’ll pick up some writing skills but not be overloaded with tons of reading – saving you time for other challenging courses in math and science. But if you know you want to study the humanities – including philosophy, history, English or World Literature – the depth of reading you’ll do in AP Literature will give you a solid base of knowledge to build on in college. But what if you have no clue what you want to study in college? Keep reading! What Do You Like To Read? AP Literature and AP Language have very different focuses and reading lists. So think about what you tend to enjoy reading! If you like the reading for a class, you are much more likely to complete it all and be interested in the assignments – meaning you’ll get a better grade. For example, if you follow the news, read lots of blogs or magazines, and enjoy non-fiction books, you’ll probably enjoy the AP Language reading. If you read fiction books for fun and enjoy writing your own stories, you might prefer AP Literature. Sure, you won’t be doing lots of creative writing, but studying what makes literature great will help you be a better writer. Who Teaches These Classes at Your School? Preferences and future major aside, your experience in the class will really depend on how it’s taught at your school and how good the teacher is. If you can, get a syllabus from both of this year’s classes. There isn’t required reading for either course, although AP Literature has many suggested authors, so teachers have a lot of freedom in designing their reading lists. You might be much more interested in one class’s reading than another, and that will help you decide. You can also ask upperclassman and your guidance counselor about the reputation and pass rate of the different classes at your school. Chances are, both AP English teachers will be pretty good, if not excellent. But if, for example, everyone raves about the AP Literature class and say that they learned a ton and loved the teacher, consider taking it even if you’re leaning towards AP Language. Never underestimate the effect of an amazing teacher! Is It Possible to Take Both AP Language and AP Literature? If you really can’t decide, see if it’s possible to take both classes. Colleges want to see that you are taking a challenging course load based on what’s available at your school. That could mean fitting in both AP English courses, but if that causes you to have to sacrifice other AP classes or an extracurricular, taking one is plenty. Again, this will also depend on your intended major. For example if you’re a future engineer, taking both AP English classes won’t vastly strengthen your college applications,while fitting in both AP Calculus and AP Physics will. But if you are interested in the humanities, it would make sense to take both. Personally, I took both AP English classes: AP Language in 10th grade, and AP Literature in 11th grade. They were both challenging, but I liked taking them in that order, since Language was broader and gave me an introduction to writing AP essays. I was able to use the skills I developed in Language to do well in Literature. For me, Literature was more challenging, mainly because I had to know a few books and plays inside and out to be ready for the free-response section of the AP test. I found both test’s multiple-choice sections equally challenging. I found the skills I built in both classes to be incredibly useful to me across a range of college classes – from economics to political science to English. Don't choose just one path! Bottom Line: AP Lang vs AP Lit Both AP English classes will improve your writing skills. Both AP English classes have challenging exams. The main difference between the two is what types of reading they focus on. Hopefully reading about the two classes gave you an idea about which one you are leaning towards. If not, make an appointment to talk to your guidance counselor to discuss which class is best for you. What’s Next? Whether you decide to take AP Literature, AP Language, or both, you might also be wondering how many AP classes total you should take in high school. See our guide to choosing the right number of AP classes. Also studying for the SAT or ACT? Learn which reading section is harder, and get tips for an 800 SAT Reading score from our full-scorer. Still deciding between the SAT or ACT? Find out for sure which you will do the best on. Also read a detailed comparison between the two tests. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Thursday, November 21, 2019

Integrated Marketing Communication Assignment Example | Topics and Well Written Essays - 250 words

Integrated Marketing Communication - Assignment Example f the products which need to be addressed through effective advertising and marketing methods or channels that may influence customers’ purchase behavior. The integrated marketing communication that employs flexible tools becomes vital ingredient of market strategies for marketers. The alternatives methods of marketing evolve as powerful facilitators for reaching target customers and positively impacting their views about the products and services. Integrated marketing programs exploit changing consumer behavior by identifying and evaluating their changing preferences across diverse populace. In global marketing, the adaptation approach analyses local demand and uses appropriate marketing tools and methods to influence customers’ purchase behavior. Globally integrated marketing communication coordinates and integrates broad range of tools, avenues and sources into ‘seamless program to maximize impact on customers and stakeholders’ (Clow & Baack, 2011). Accountability and responsibility of the local marketing managers becomes highly crucial factor in international businesses who need to evaluate and identify local demands and marketing tools, including channels that impact customers. The success of the integrated marketing program across the globe is gauged through feedback and other ways like online surveys, revenues etc. when applied for different countries where the cars are sold. (words: