Fail of E-businesses Essay Example | Topics and Well Written Essays - 6250 words

Fail of E-businesses - Essay Example This is carried out in the form of a qualitative analysis for the reason that we will evaluate information on both successful as well as failed businesses in order to establish the significance of professional marketing experts who may positively influence it. The assessment delineates that a personnel with efficacious experience in the marketing field is essential to the prosperity of an online business for the reason that it incorporates the fundamental attributes of the business, thereby, transcending the norms of attracting or retaining customers. The marketing of an online business is inclusive of rigorous management of the website, thus, making sure that the technological attributes complement the consumer experience. Further analysis into the matter illustrates that experience is the key to successful online businesses as it augments other attributes such as marketing and business plans. Many businesses on the web may call for professional assistance in marketing, however, onl y in case they do not possess any expertise within the team-force. As a result, it is quite significant to identify the drawbacks as well as negative aspects of the online business module prior to setting up an online deal. ... tly, this dissertation outlines the significance of business partnerships, chiefly, where online business does not play the role of the producer. Table of Contents 1. Chapter 1: Introduction/Background 2. Chapter 2: Literature Review 2.1 Defining e-business 2.2 Market Orientation 2.3 Causes of e-business failure 3. Chapter 3: Methodology 3.1 Research pattern and Strategy 3.2 Discussions 4. Chapter 4: Conclusions and Recommendations Bibliography Chapter 1: Introduction/Background According to Kalakota and Robinson, e-business is one efficient roadway to success, where the actual challenge is to make it happen in the most systematic way with least derailing offered to the existent business (Kalakota and Robinson, 1999). The profound and budding origin of the Internet is on the verge of seizing, shaking, and clutching businesses as well as individuals in a way like never before (Martin, 1999). Despite the fact that the administration of chief companies no longer takes interest in arguing whether the internet would influence their businesses, it does not realize the extent to which it would transform consumers, careers, and associations (Martin, 1999). Many of the corporations even have an abstract team within the firm which they think is efficaciously dealing with the marketing attributes of the business. However, they may tend to deter the constraint of the coming assault on all the features of business world, ranging from product notion and production by mean s of dissemination and utilization. The e-business revolution does prove